Budding Ideas at Work: A Practical Handbook to Get Entrepreneurs Started

By Wee Keng Neo Lynda & Matthew H. C. Sim
Singapore: Pearson Education, 2002

This book is an easy-to-read, comprehensive guide for anyone interested in becoming an entrepreneur. It covers both the hardware and software of entrepreneurship, from macro to micro issues. Written in a systematic way, the topics cover the basic fundamentals of starting and operating a business, helping to jumpstart a person’s business journey through helpful step-by-step guides and ready-made templates.

“A very practical and hands-on approach for anyone hoping to open a business. This book would also be very useful for established entrepreneurs needing to review the basic fundamentals required in expanding their business.”

Mr Seah Liang Chiang
President, Young Entrepreneurs’ Organisation, Singapore Chapter

This book is an excellent introduction for young adults to the world of entrepreneurship.

Dr Diana Young
President, The Association of Small and Medium Enterprises
CEO, Mil-Com Aerospace Pte Ltd