Managing the Brick-Mortar Retail Stores

By Wee Keng Neo Lynda & Cynthia Ng-Tang
Singapore: Pearson Education, 2001

Getting the basics of retail fundamentals and delivering the right store values can often be elusive for many retailers. This book provides a quick read for retailers who want to understand the working mechanisms of the retail shop floor better. Budding entrepreneurs who want to try their hands in retail would also find this book useful as it provides a quick orientation to the local retail trade.

“This book is a comprehensive reference guide for retailers, especially new entrants. Of particular significance is the chapter on e-tailing, an area which retailers must be aware of in order to keep up with the challenges in the new millennium.”

Ng Lay Pheng
Marketing Manager, Retail, Suntec City Development Pte Ltd, Singapore

“In today’s intensely competitive market, retailers need to carve their niche and evolve. They need to embrace the new technologies, innovations and keep up with the times. However, these auxiliary strategies must be planted on well grounded basics. Managing the Brick-and-Mortar Retail Stores provides a comprehensive coverage on the “must-have” in retailing that retailers must excel in. It serves well as a reference matter for retailers in their operation matters. In an era of rapid obsolescence, life-long learning becomes critical. This book also serves well as a retail training resource.”

Dr Jannie Tay
President, Singapore Retailers Association